HASTINGS region tourism operators are making their mark, with four local businesses named finalists in the 2025 North Coast Regional Tourism Awards.
Port Macquarie Museum, Soul Surf School, Positive Energy Adventures & Retreats, and the Reflections Cadet Cup have all earned places among the 33 finalists across 11 categories in this year’s program, delivered by Destination North Coast in partnership with the NSW Tourism Association.
The awards recognise excellence, innovation, and resilience across the tourism sector, showcasing standout experiences from luxury accommodation and adventure tours to events and heritage attractions.
“These businesses exemplify excellence and ambition in a competitive tourism landscape,” said NSW Tourism Association CEO Natalie Godward.
“Being named a finalist is a significant achievement – each has demonstrated a deep commitment to quality, innovation, and delivering exceptional visitor experiences.”
Destination North Coast General Manager Michael Thurston added, “These finalists are not only creating memorable visitor experiences, they’re setting benchmarks for industry best practice across the country.”
Port Macquarie Museum has been recognised for its ongoing commitment to preserving and presenting the town’s rich history through engaging, modern displays.
Soul Surf School earned its finalist spot for its fun and inclusive surf lessons, offering unforgettable ocean experiences for families and adventurers of all ages.
Positive Energy Adventures & Retreats impressed judges with its immersive nature-based wellness experiences, including guided walks, kayaking, and transformative retreats designed to inspire and rejuvenate.
Rounding out the list, Bonny Hills’ Reflections Cadet Cup was recognised for its high-energy event that brings together young surf lifesavers while promoting beach safety and youth development.
Winners will be announced at the 2025 North Coast Regional Tourism Awards Gala on Thursday 31 July in Byron Bay, following the North Coast Tourism Symposium.
As part of the awards program, all finalists gain access to mentoring and feedback to help them refine their offering and prepare for the next stage, the NSW Tourism Awards, where they’ll compete against the state’s best later this year.
Winners will move on to represent New South Wales at the national awards in 2026.
By Sis HIGGINS
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